Communication studies: Syllabus: Digital Broadcast, 2011 Fall semester, Dept. of Digital Media, Ajou Univ.

This class is to introduce the scope of radical changes of digital broadcast areas. The students are expected to be familiar with (1) some basic technical specifications of digital television systems; (2) changing atmosphere of the industries; (3) the issues and problems of the technology introduction and spread.

The students are also required to produce reviews (both in written form and in video form) on products that are related to digital television such as digital television services, digital television devices, digital internet radio services, etc.

Particularly, students will get a chance to experience some current technologies including hardware and content streaming such as Google TV, Apple TV, Boxee Box, Netflix, Pandora, and (maybe) some others. Students will include reviews on these products in their review portfolio.

Students will be also required to produce their reviews on another wiki site at http://review.commres.org/ . Students should obtain knowledge about how to use wiki pages.

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3 Course organization ¶

Lectures (40%)
Discussions based on students' readings and research (40%)
Presesntation of group works (20%)

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4 Assignments, quizes, exams, etc. ¶

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4.1 Final assignment ¶

Final assignment one: The below is the final assignment part one. This can be written in Korean rather than English (English is okay, too):

Develop two distinctive media product development plans.

The first one should be related to the IPTV, which can be used in conjunction with KT, SKB, or LGU+. More specifically, the plan is about developing a new enhanced television product, (AKA연동형 TV program). Pick one company (among the three in the above sentence) and a sort of product that can be re-used (or developed) in producing enhanced television production. Refer to the web page, http://wiki.commres.org/ITVServiceDevelopment as a general guide line for planning and developing digital TV product. Refer to the see, UI Design Story Board. material for developing GUIs. The assignment should include analysis of service demands, service senario, navigation (with remote control) strategies, service strategies, UI design, GUI design and flipbook (see, UI Design Story Board). The materials found in the web page, http://wiki.commres.org/ITVServiceDevelopment will be helpful.
Application Development, PDF
User Interface development, PDF
GUI development, PDF
T-learning product development, but incomplete, example
- In order to download the above files, you need to register for the wiki.commres.org account. This site is wiki.commres.kr .

The second product is planning and developing a product (an app) for Google TV or smart TV.

Check out the Google TV site (and Youtube site). And, check out Google TV apps site; and Google TV 2.0 news at the slashgear.com site.

Suppose that you are hired by a company, whichever you may imagine as a content provider (or program privider). The product can be a game, a collection of TV/Movie program services, or a music service, or anything (See the Google TV Apps page). ~~The product also can be developed in conjunction with or related to other devices such as smart phone, tablet PC, smart pad, etc.~~

This planning assignment does not have to contain technical detail (programming); but, should contain:
1. general introduction to the service
2. the necessity of the product, (i.e., the demand of viewers, consumers, or users; economic feasibility, current technological trends, etc.)
3. explanation of service or product including
  1. UI, flow of service (GUI),
  2. product (service) presentation (in case of music or movie/TV)
  3. feasibility (business plan)
  4. analysis of strength, weakness, etc.

The assignment two:_

Read the chapter 5 in "The Television Will be Revolutionized." Research (find and read) some journal articles and books about the business feasibility (advertisement, new products, etc) in digital television broadcasting; and State your ideas and opinions about Smart TV industry, which are led by Samsung and LG Smart TV and Google TV. You should reflect what you have read as a list of references; and develop your own ideas. This should be written in English.

참조: [http]

방송관련법안들 특히 방송법 시행령

c.f. : http://wiki.commres.org/VideoStreamingService ; http://wiki.commres.org/GoogleTv

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5 Evaluation of your performance ¶

Grading scheme: Due to the school policy, the grades will be based on normal distribution.

4 Tests (Quizes): 25%

10 Essays and written reviews on digital technologies:

4 Video reviews on digital technologies: 15%

Research paper on digital content distribution & Presentation on research work: 30%

Attendency: 5%

There will be several tests (quizzes and mid/final terms).
There will be digital television products reviews in written form.
There will be digital television products reviews in video form.

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5.1 Late, missing assignments and tests ¶

There will be no make-ups. Instead, the lowest quiz score will be omitted in the calculation of your grade. Both written and video reviews should be promptly submitted.

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5.2 Academic integrity ¶

Please visit and read the [http]

site at http://www.plagiarism.org/plag_article_what_is_plagiarism.html and an wikipedia article at

Plagiarism at http://en.wikipedia.org/wiki/Plagiarism. Also be familarized yourself with the [http]

Avoiding Plagiarism pages at http://owl.english.purdue.edu/owl/resource/589/1/. Students who practice plagiarism will get F grade without a consideration.

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6 Tools (materials and textbooks) and requirements ¶

ID	Bibliographic Info
	Simpson, W., & Greenfield, H. (2009). IPTV and Internet video: Expanding the reach of television broadcasting (2nd ed.). Burlington, MA: Focal Press. TOC
	Lotz, A. D. (2007). The television will be revolutionized. New York: New York University Press. see TOC

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6.1 Reference books and articles ¶

ID	Bibliographic Info
	Johnson, J. (2010). Designing with the mind in mind: Simple guide to understanding user interface design rules. Amsterdam, Boston: Morgan Kaufmann Publishers/Elsevier.
	Tidwell, J. (2006). Designing interfaces (1st ed.). Beijing ; Sebastopol, CA: O'Reilly. 1449379702
	http://web.mit.edu/comm-forum/forums/interactive_television.html
	Morris, S., & Smith-Chaigneau, A. (2005). Interactive TV standards: A Guide to MHP, OCAP, and JavaTV. Amsterdam ; Boston: Elsevier.

ID	Bibliographic Info
	Hall, P. (2011). Independent film distribution: How to make a successful end run around the big guys (2nd ed.). Studio City, CA: Michael Wiese Productions.
	Bosko, M. S. (2003). The complete independent movie marketing handbook: Promote, distribute & sell your film or video. Studio City, CA: M. Wiese Productions.
	Crowell, T. A. (2011). The pocket lawyer for filmmakers: A legal toolkit for independent producers (2nd ed.). Burlington, MA: Focal Press.
	Ulin, J. (2010). The business of media distribution: Monetizing film, TV, and video content (Kindle ed.). Burlington, MA: Focal Press. see TOC
	Gerbarg, D. (2009). Television goes digital. New York ; London: Springer.

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6.2 Misc ¶

ID	Bibliographic Info
	Kunert, T. (2009). User-centered interaction design patterns for interactive digital television applications. London ; New York: Springer.
	Turner, G., & Tay, J. (2009). Television studies after TV: Understanding television in the post-broadcast era. London; New York: Routledge.
	Murphy, S. C. (2011). How television invented new media. New Brunswick, N.J.: Rutgers University Press. 081355005X
	Gripsrud, J. (2010). Relocating television: Television in the digital context. London; New York: Routledge.
	Kackman, M. (2010). Flow TV: Television in the age of media convergence. New York, NY: Routledge. 0415992230
	Weise, M., & Weynand, D. (2007). How video works (2nd ed.). Amsterdam ; Boston: Focal Press. 0240809335
	Ross, S. M. (2008). Beyond the box: Television and the Internet. Malden, MA: Blackwell Pub. 140516123X